How photo manipulation can help the needs of your company
Let me share with you a scenario from my previous employer, a famous flower company. We were in the week before Valentine’s Day, one of the busiest times of the year for the business. One of the products that was doing well was ‘a dozen red roses’. Like all other bouquets from the range, a photography shoot had taken place weeks before to prepare for the peak periods. The images had been optimised and placed on the website. The roses were selling well, but one of the employees had discovered an unfortunate mistake: the picture of the ‘dozen’ red roses was in fact showing 15 flowers.
Valentine’s peak was in full swing and due to the pressing timing, there was no time to arrange a new photoshoot. So a different solution was used: we used photo manipulation to take out one rose and replaced the images on the site. The final image looked so natural many people struggled to recognise which was ‘real’ and which had been manipulated. Why don’t you click on it and see for yourself?